Utilized critical path methods to organize and manage jobs through systematically analyzing the critical path of the individual events within the project. This provided a clear picture of the tasks at hand, revealing possible deadline problems and facilitated accurate time and cost estimates.
Category: Shaw Marketing
Art Director/Graphic Designer
Shaw Marketing, Inc. – Portsmouth, NH
Shaw Marketing was a regional advertising agency located in Portsmouth New Hampshire. As Art Director I created award winning packaging, advertising and graphic design. We won top honors in New Hampshire’s Graniteer Awards, an annual event featuring New Hampshire’s advertising and design communities.
I utilized my background in graphic design, print production, and information technology to analyze the possible use of emerging digital technologies and incorporating them when feasible to facilitate smoother workflows, shorter production cycles and better inter-departmental communication.
Marketing Strategy Analysis
Analyzed the marketing strategies for New Hampshireʼs banking industry by implementing a content analysis of print ads, and conducting a consumer survey using a questionnaire. The results revealed differences in what was being advertised and what motivates consumers to switch banks. These results were used in the development of ad campaigns focusing on attributes consumers found to be most important-and later in the development of a new corporate identity for a New England financial institution.