Designed and created a new advertisement reservation system that utilized preexisting
data systems, reducing data entry and increasing accuracy. Combined information from multiple pre-existing databases, into an easy to use G.U.I. that gave the sales staff a one screen look at “the big picture” of client ad and billing histories as well as an inventory of online assets available for use in future ads and promotions. Reducing the duplication of image scans and mailing or shipping costs.
Pre-Press & Production
Created a pre-press department to eliminate the need for external scanning and
pre-press services, expanding our control of the publications quality, production costs, and scheduling. Reduced the size of the same department when new digital technologies facilitated the streamlining of existing workflows.
Network Design & Implementation
Designed and implemented new network infrastructures and server configurations as technologies have improved.
Information Systems Development
Consolidated existing information systems and eliminated dependency on external vendors for systems administration and maintenance. Initiated the utilization of new and emerging technologies, broadening the use of personal workstations to encompass every department and employee.
Database Development
Created a database for the tracking of thousands of images stored in the computer system. This shortened the time spent searching for files thus decreasing production time and increasing profitability.
Information Technology Systems Development
Developed and implemented a computer program to automate the recording and posting of time logs by analyzing the shortcomings of the existing time tracking procedure. This shortened entry time and increased time log accuracy.
Branding & Corporate Identity
Designed corporate identities for financial institutions, healthcare facilities, retail stores and feed companies. Developed identities through the use of market research, color theory and evaluating characteristics for each client. This increased public awareness.
Award Winning Design
Created a unique, award winning package design for several product lines which encompassed many different printing and packaging processes. This increased the clientʼs market share and motivated them to have other product lines redesigned.
Critical Path Analysis
Utilized critical path methods to organize and manage jobs through systematically analyzing the critical path of the individual events within the project. This provided a clear picture of the tasks at hand, revealing possible deadline problems and facilitated accurate time and cost estimates.
Marketing Strategy Analysis
Analyzed the marketing strategies for New Hampshireʼs banking industry by implementing a content analysis of print ads, and conducting a consumer survey using a questionnaire. The results revealed differences in what was being advertised and what motivates consumers to switch banks. These results were used in the development of ad campaigns focusing on attributes consumers found to be most important-and later in the development of a new corporate identity for a New England financial institution.