Utilized critical path methods to organize and manage jobs through systematically analyzing the critical path of the individual events within the project. This provided a clear picture of the tasks at hand, revealing possible deadline problems and facilitated accurate time and cost estimates.
Analyzed the marketing strategies for New Hampshireʼs banking industry by implementing a content analysis of print ads, and conducting a consumer survey using a questionnaire. The results revealed differences in what was being advertised and what motivates consumers to switch banks. These results were used in the development of ad campaigns focusing on attributes consumers found to be most important-and later in the development of a new corporate identity for a New England financial institution.