Category: Arabian Horse Times
Director of Digital Technology
Arabian Horse Times – Waseca, MN
Arabian Horse Times is an international monthly magazine dedicated to the Arabian horse breed based in Minnesota.
As Director of Digital Technology I utilized my extensive background in graphic design, print production, and information technology to analyze the possible use of emerging digital technologies and incorporating them when feasible to facilitate smoother workflows, shorter production cycles and better inter-departmental communication.
Arabian Horse Times Ad
Arabian Horse Times Covers
Graphic Design: AHT Letterhead
Photo Retouch: AHT Back Cover
Corporate Identification and Branding
Conceived and created the current corporate identity and publication design and layout specifications. Create award winning editorial and advertising layouts for the editorial department and advertisers.
Training Production Staff
Organized and implemented the new acrobat software training strategy and rollout utilizing conventional documentation, multimedia training systems from “Total Training”, and personal one-on-one training.
Print Production Systems Design
Analyzed and incorporated Adobe’s Creative Suite into our already “Adobe product rich” arsenal of creative tools. This became the catalyst for the implementation and migration to a company wide electronic document workflow utilizing Adobe Acrobat to standardize the workflow between the other departments in the organization.
Image Database Design
Conceived and implemented a photo database that now consists of over 70,000 images stored online and achieved in easy to access CD libraries, incorporating it into the ad reservation system to expand the information’s usefulness beyond the production department.
Database & Application Design
Designed and created a new advertisement reservation system that utilized preexisting
data systems, reducing data entry and increasing accuracy. Combined information from multiple pre-existing databases, into an easy to use G.U.I. that gave the sales staff a one screen look at “the big picture” of client ad and billing histories as well as an inventory of online assets available for use in future ads and promotions. Reducing the duplication of image scans and mailing or shipping costs.