Created a database for the tracking of thousands of images stored in the computer system. This shortened the time spent searching for files thus decreasing production time and increasing profitability.
Category: Work Experience
Information Technology Systems Development
Developed and implemented a computer program to automate the recording and posting of time logs by analyzing the shortcomings of the existing time tracking procedure. This shortened entry time and increased time log accuracy.
Branding & Corporate Identity
Designed corporate identities for financial institutions, healthcare facilities, retail stores and feed companies. Developed identities through the use of market research, color theory and evaluating characteristics for each client. This increased public awareness.
Award Winning Design
Created a unique, award winning package design for several product lines which encompassed many different printing and packaging processes. This increased the clientʼs market share and motivated them to have other product lines redesigned.
Critical Path Analysis
Utilized critical path methods to organize and manage jobs through systematically analyzing the critical path of the individual events within the project. This provided a clear picture of the tasks at hand, revealing possible deadline problems and facilitated accurate time and cost estimates.
Marketing Strategy Analysis
Analyzed the marketing strategies for New Hampshireʼs banking industry by implementing a content analysis of print ads, and conducting a consumer survey using a questionnaire. The results revealed differences in what was being advertised and what motivates consumers to switch banks. These results were used in the development of ad campaigns focusing on attributes consumers found to be most important-and later in the development of a new corporate identity for a New England financial institution.