Conceived and created the current corporate identity and publication design and layout specifications. Create award winning editorial and advertising layouts for the editorial department and advertisers.
Organized and implemented the new acrobat software training strategy and rollout utilizing conventional documentation, multimedia training systems from “Total Training”, and personal one-on-one training.
Analyzed and incorporated Adobe’s Creative Suite into our already “Adobe product rich” arsenal of creative tools. This became the catalyst for the implementation and migration to a company wide electronic document workflow utilizing Adobe Acrobat to standardize the workflow between the other departments in the organization.
Conceived and implemented a photo database that now consists of over 70,000 images stored online and achieved in easy to access CD libraries, incorporating it into the ad reservation system to expand the information’s usefulness beyond the production department.
Designed and created a new advertisement reservation system that utilized preexisting
data systems, reducing data entry and increasing accuracy. Combined information from multiple pre-existing databases, into an easy to use G.U.I. that gave the sales staff a one screen look at “the big picture” of client ad and billing histories as well as an inventory of online assets available for use in future ads and promotions. Reducing the duplication of image scans and mailing or shipping costs.