Conceived and created the current corporate identity and publication design and layout specifications. Create award winning editorial and advertising layouts for the editorial department and advertisers.
Analyzed and incorporated Adobe’s Creative Suite into our already “Adobe product rich” arsenal of creative tools. This became the catalyst for the implementation and migration to a company wide electronic document workflow utilizing Adobe Acrobat to standardize the workflow between the other departments in the organization.
Conceived and implemented a photo database that now consists of over 70,000 images stored online and achieved in easy to access CD libraries, incorporating it into the ad reservation system to expand the information’s usefulness beyond the production department.
Designed and created a new advertisement reservation system that utilized preexisting
data systems, reducing data entry and increasing accuracy. Combined information from multiple pre-existing databases, into an easy to use G.U.I. that gave the sales staff a one screen look at “the big picture” of client ad and billing histories as well as an inventory of online assets available for use in future ads and promotions. Reducing the duplication of image scans and mailing or shipping costs.
Designed and implemented new network infrastructures and server configurations as technologies have improved.
Consolidated existing information systems and eliminated dependency on external vendors for systems administration and maintenance. Initiated the utilization of new and emerging technologies, broadening the use of personal workstations to encompass every department and employee.
Created a database for the tracking of thousands of images stored in the computer system. This shortened the time spent searching for files thus decreasing production time and increasing profitability.
Developed and implemented a computer program to automate the recording and posting of time logs by analyzing the shortcomings of the existing time tracking procedure. This shortened entry time and increased time log accuracy.