Marketing Strategy Analysis

Analyzed the marketing strategies for New Hampshireʼs banking industry by implementing a content analysis of print ads, and conducting a consumer survey using a questionnaire. The results revealed differences in what was being advertised and what motivates consumers to switch banks. These results were used in the development of ad campaigns focusing on attributes consumers found to be most important-and later in the development of a new corporate identity for a New England financial institution.

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As a Graphic Designer, I have embraced technology from the beginning of my career. I find the changes in the way we communicate and utilize technology fascinating and am excited to see where we go from here.

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